Blind Skateboards is the quintessential commercial company. Owned by Dwindle Distribution, originally the Blind Skateboards logo was conceived by Mark Gonzales who actually sought to mete out some retribution to an old sponsor. Gonzales was most popular in the mid 1980s when he was on the cutting edge of the sport while at the same time being one of the main forces that drove innovation mercilessly and left many lesser skateboarders in its wake. He is forever associated with the scene as the inventor of street skateboarding – in part because of the singularly fantastic stunts he can pull on simple handrails – and as such could have done well to simply rest on his laurels.
Yet as the head of Blind Skateboarding, he also saw fit to indulge his other passion: art. At some point he left behind the Blind Skateboard logo as well as the Blind Skateboards Company altogether and instead went on to Krooked Skateboarding. Still running for Blind Skateboards is Jake Brown, but after his recent X Games accident it is anyone’s guess if he will continue on the active team list or if he will permit the Blind skateboard to take over the importance of his contributions to the company.
As you explore the company, you will find that they focus much of their marketing efforts on the Blind Skate Board decks which are made with texalium, a material under trademark. While there is line of cheap Blind complete skateboards, the skaters in the know eschew even the purchase of a Blind complete skateboard in favor of a skateboard with blank decks. In addition to the foregoing, the average cheap Blind skateboard is known for its durability and also its outlandish designs, which make them rather easy to spot.
Thus in all fairness it cannot be said that Blind Skateboard decks, apparel, and even complete setups are an example of the blind leading the blind. Instead, the company very cleverly places the Blind Skateboard reaper, its indisputable logo, on everything and anything, including Blind skateboard wheels, and a look at the boards you will see on the streets quite clearly evidences that the number of those in search of Blind Skateboard decks, any kind of merchandise displaying the Blind Skateboard logos, and of course the complete Blind skateboards themselves, are legion. Visit the online presence of the Blind Skateboards Company and log on to the Blind Skateboards home page for an amazing ride that is a mix between hardcore skateboarding and the Reeperbahn.
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